Green Living is IN, Green Living is HOT

While living standard and intention of environment protection is increasing, most people are now aware that over spending the natural resources has seriously affected the ecological system and themselves. Green Living purchase is changing the consumer behavior of more and more people now. It is becoming a new trend, and everyone in the world is initiating this green purchase wave.

In the 80s, the “Green Purchase Campaign” arisen from England had influenced countries of America and Europe. This campaign mainly called the consumers to buy products that were beneficial to the natural environment. When the consumers all make choices to proactively and intentionally purchase green products, it strongly affects the decision of the manufacturers to consider the importance of health and eco-awareness in making of the products, because these are the ones consumer will choose. The majority now changes to go for green product even though it may pays more. 

Green Living originated from America and Europe expands to the whole world in the past 20 years. It now becomes a huge market and grows at a significant rate. A large-scale research conducted by American Nutrition Business Journal (NBJ) has found the American Green marketplace to be worth $300 billion USD in 2006, while the American economy overall experienced a growth rate of 1% every year.

Along with current trends in green business such as organic food and eco-tourism, the Green Living philosophy is becoming a global trend. England has performed organic certification 60 years ago, with the whole country in support. Japan has an estimated 38 million in population that have Green Living values. That is 30% of the national population. In Taiwan one third of the consumers between 13 and 64 years of age have Green Living values with women in particular to be the backbone of the marketplace there in recent years. In mainland China 67.2% of the wealthy population have voiced strong care for the environment and personal health. This global market trend comes from a need to think differently for the earth and our future, we can no longer live and sustain our lives without a Green Living mentality. The current environmental awareness comes from the fact that our earth is changing and we need to change along with it.

We have now reached a tipping point in the movement towards the environment, holistic living with the Green Living philosophy, it is undeniable. This current trend is growing rapidly with all the media and press on environment and healthy living it has become a world-wide movement. It is a fact our earth is changing and Air Global is responding to that. We offer a place where you can make better choices for living and the earth. So the trend of Green Living grows, one in four adults in America is part of this group, while in Europe it is a third of the population. Despite its short years of development, Green Living now boasts a huge and fast-growing market. All around the world people are naturally following the trend of Green Living for the love of the planet and themselves. They know that with a healthy body and peace of mind, they can help shape the world into a better place. Holistic for you, Air Global is also for the earth.